With a moniker like “The Prince of Luxury”, it’s clear that Noel Shu is no ordinary entrepreneur. This 27-year-old self-made millionaire has accomplished more in business than many do in an entire lifetime, already boasting a client roster that includes billionaires, celebrities and royal families. So keen is his business acumen and venerable his reputation, Shu’s clout earned him a VIP invitation to the last US visit of China’s president, Xi Jinping, alongside other revered titans of industry such as Bill Gates and Jack Ma. Today, Shu brings his wealth of expertise and impeccable panache to the global luxury goods market where he spearheads ultra-super-premium products such as the finest champagne, wine and spirits as well as extraordinary multi-million dollar jewelry and timepieces of unparalleled quality – all targeted to discerning consumers on both sides of the Pacific, including China’s elite, who demand the absolute best in taste and quality. Aside from having served as a managing partner at the extolled beverage agency Prodiguer Brands (perhaps best known for selling the most expensive single bottle of champagne in the world, Goût de Diamants, for a staggering $1.8 million), Shu’s own company, Un Joyau Majestueux, recently launched its own wine brand, [...]
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